Pink is the better green.

Our understanding of sustainability.

Sustainability has always been a key issue for us. Rather than reducing the concept to an ecological perspective, we take a holistic approach, aligning our business activities with our moral values and principles, and thus acting responsibly for future generations.

As a third-generation family-run medium-sized business, we live by our values. We align our business activities with sustainability to ensure long-term stability for our company, our employees and our society. For only those who commit to their own principles and combine sustainable action with their corporate culture can achieve economic, environmental and social progress.

The colour pink has defined our corporate identity for decades. It has always symbolised unparalleled quality in the services we offer. With our mission statement “Pink is the better green”, we also demonstrate to our stakeholders how we live out quality in a sustainable way and what measures we are taking to adapt it to current and future requirements.

For us, sustainability means far more than a package of measures for environmental improvements. It means aligning our economic activities with our environmental and social values. In this way, we create a sustainable, holistic improvement of our environment that is also economically viable. This is what the colour pink stands for – this is what our mission statement “Pink is the better green” stands for.